VENTURE
INTELLEGENCE PLATFORM
Traction Lab is an AI-powered platform designed to provide actionable insights for early-stage startups. Leveraging our experience from consulting with over 500 startups on the Market Validation Funnel methodology, we've developed a tool that generates a confidence score for evaluating your business potential and identifying top investment opportunities. Learn more about our unique process below.
OUR PROCESS
01 / VENTURE ACCELERATION WORKSHOP
A Venture Acceleration Workshop is an interactive session designed to help entrepreneurs evaluate the key aspects of their venture through the lenses of desirability, feasibility, and viability. Through a guided interview with experts in early stage start-ups, founders refine their business models, identify risks, and create actionable strategies to accelerate growth.
02 / VENTURE CONFIDENCE REPORT
A Venture Confidence Score is a data-driven metric that evaluates the potential success of a startup or business venture. It is generated by assessing key factors such as market demand (desirability), technical and operational feasibility (feasibility), and financial sustainability (viability). This score helps entrepreneurs and investors quickly gauge the strengths and weaknesses of a venture, allowing for more informed decision-making regarding growth and investment opportunities.
03 / VENTURE PERFORMANCE DEBRIEF
A Venture Performance Debrief is a strategic session where our team reviews your startup's Venture Confidence Score and provides tailored insights on scaling your business. We analyze key performance metrics, highlighting strengths and identifying areas for improvement. Based on this evaluation, we offer actionable recommendations to early-stage founders, helping them optimize operations, refine strategies, and drive growth more effectively. This comprehensive debrief equips founders with the knowledge to enhance their venture’s success trajectory.
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ABOUT
OUR STORY
Traction Lab is an incubated venture of City Innovations, a venture and corporate innovation studio dedicated to accelerating the scalability and success of early-stage startups and corporate ventures. Through our proprietary Market Validation Funnel methodology, we've consistently increased venture success rates while reducing early-stage costs, providing a clear path to sustainable growth.
OUR VISION
Nearly 90% of startups fail within their first three years. We believe this statistic can be reversed. With trillions of dollars wasted annually on "Building the Wrong Thing," we guide founders, investors, and stakeholders to "Build the Right Thing" using our proven Market Validation Funnel methodology. This approach not only minimizes wasted resources but also enhances the chances of long-term success.
OUR TECHNOLOGY
Traction Lab is an AI-powered platform that delivers actionable insights for early-stage startups. Drawing from our experience consulting with over 500 startups using the Market Validation Funnel methodology, we have developed an AI model trained on data from both successful and failed ventures. This model generates a confidence score and provides actionable insights to help early-stage businesses stay on track and enhance their chances of success.
